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Media & Advertising
Publishers, adtech, agencies, and brand media strategies across platforms.
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Latest in Media & Advertising
Bad Owners are Killing Good Newspapers
3+ hour, 31+ min ago (660+ words) By Brian Hews, LCCN Publisher Dan Walters’ column on the latest cuts at the Sacramento Bee tells a sad story, but unfortunately it is one I have watched unfold across the newspaper industry for decades. I have owned and published…...
Today the Brave Picks Vince Usher as Senior Strategy Director | LBBOnline
1+ hour, 2+ min ago (149+ words) Today the Brave has appointed Vince Usher to senior strategy director, as the independent agency looks to bolster its strategic offering. Joining after stints at BBDO, Thinkerbell and most recently Leo Australia, Vince has amassed a broad range of experience…...
Media Stocks Retail Investors Are Watching After The Paramount Warner Bros Discovery Deal
1+ hour, 45+ min ago (622+ words) The three stocks covered below are only a starter set. The full screen surfaced 22 more US media and entertainment companies with equally compelling consolidation stories that are not included in this article. To identify and analyze your own highest conviction…...
Welsh Firms See Growth Potential but Question Whether Investment Is Keeping Pace
1+ hour, 56+ min ago (734+ words) Welsh businesses believe the economy has significant potential to grow over the next three years, but new research suggests many remain unconvinced that Wales is receiving the public investment needed to realise that opportunity. New findings from the Lloyds Business…...
Paramount-WBD???s Corporate Blood Sport About to Start: 5 Burning Qs
35+ min ago (236+ words) The layoffs, Bloys-Holland showdown, 50 cable networks, a streaming pileup — and showrunners already eyeing the exits I wrote about Apple’s Emmy triumph, scooped Sony and Prime Video’s new Spider-Man shows, interviewed Mike Schur and J.J. Philbin and wrote about the…...
Pinterest offers predictive optimization for Performance+
4+ hour, 26+ min ago (313+ words) Pinterest launched a new way to measure the likely effectiveness of ad campaigns in the app using a campaign optimization score, which offers a simplified metric that factors in a range of ad setup elements to predict performance. As explained…...
Collins named the first Creative Strategist, now leads a strategy-first creative agency
1+ hour, 14+ min ago (62+ words) openPR.com Collins named the first Creative Strategist, now leads a strategy-first creative agency Press release from: ABNewswire Collins, founder of Collins Creative Agency Permanent link to this press release: You can edit or delete your press release Collins named…...
King Ursa boosts media offering with new SVP
11+ hour, 1+ min ago (67+ words) mediaincanada.com King Ursa boosts media offering with new SVP The agency says the hire will help it pursue branded entertainment, partnerships and non-traditional media opportunities beyond conventional media buying. King Ursa has hired Vanessa Benfield as its new consulting…...
Ben Mamedu unveils BrandZeal Media Limited
15+ hour, 33+ min ago (260+ words) Ben Mamedu, a highly experienced advertising, branding and corporate communications professional has launched BrandZeal Media Limited after over 20 years of dedicated service in the profession. This was disclosed to the press recently following the inaugural meeting of the board of…...
Calif. AG Bonta Says Settlement Is Not a 'Blessing' for Paramount Deal
7+ hour, 5+ min ago (285+ words) California Attorney General Rob Bonta announced an antitrust settlement reached with Paramount Skydance that he says will protect jobs. This clears the way for Paramount to take over Warner Bros. Discovery. But Bonta says this deal is not a "blessing…...